Digital Marketing Intern (Lead Generation & Content)

Role Overview

We are looking for a Digital Marketing Intern focused on generating real business inquiries, not just managing social media. Your role is to create content, run campaigns, and drive inbound leads for services such as websites, e-commerce, SEO, and custom software. If your focus is only on posting content without understanding how it converts into leads, this role is not suitable.

Core Objective

Your success will be measured by one primary metric:

1. Number of qualified inquiries generated

This role prioritizes results over vanity metrics such as likes, followers, or impressions.

Key Responsibilities

1. Create and publish content for Instagram, LinkedIn, and other professional platforms.
2. Develop high-impact content that attracts business owners and executive decision-makers.
3. Write captions, hooks, and CTAs specifically designed to generate direct inquiries.
4. Plan and execute basic digital campaigns focused on lead generation.
5. Collaborate with the sales team to ensure content remains aligned with current offers.
6. Respond to DMs promptly and convert initial interest into meaningful business conversations.
7. Continuously test and iterate on content formats, including reels, carousels, and short-form video.
8. Track performance metrics and implement improvements based on data-driven results.

Content Focus Areas

You will be responsible for producing content centered around:

1. Website Transformations: Showcasing "before and after" results for clients.
2. Business Growth: Demonstrating how websites and SEO drive revenue.
3. Strategic Education: Identifying common mistakes businesses make online.
4. Proof of Concept: Developing case studies and detailing tangible results.
5. Educational Outreach: Simple, persuasive content (e.g., "Why your business needs a website").

Daily & Weekly Expectations

Requirements & Qualifications

1. Strong understanding of Instagram, TikTok, or LinkedIn algorithms and trends.
2. Proficiency in basic content creation tools such as Canva and CapCut.
3. Ability to write simple, clear, and persuasive captions.
4. A fundamental understanding of how content drives business results.
5. Self-driven mindset with a commitment to consistency.

Preferred Qualifications

1. Prior experience managing a professional social media page.
2. A track record of creating viral or high-performing digital content.
3. Basic knowledge of digital marketing funnels, paid ads, or SEO.
4. General understanding of business operations or the startup ecosystem.

Compensation & Growth

1. Base Allowance: LKR 15,000 per month.
2. Bonuses: Performance-based incentives determined by the number of leads generated.
3. Growth: Significant opportunity to transition into a full-time marketing role.

Performance Evaluation

Evaluations will be conducted based on the following criteria:

1. Total number of qualified inquiries generated.
2. Consistency in content output and schedule.
3. Quality of engagement (prioritizing lead potential over vanity metrics).
4. Overall contribution to business growth.

Note: Consistent underperformance regarding lead generation targets will lead to termination.

What You Will Gain

1. Hands-on, real-world experience in growth marketing.
2. Practical skills in bridging the gap between content and lead generation.
3. Direct exposure to sales integration and business strategy.

Important: This is not a passive "content posting" role. You are expected to think like a marketer, understand the target audience, and create content that drives real business results.